Black and white photo of a woman with long hair in a casual t-shirt and jeans, standing against a plain wall, looking to her right.

EJF Shop is a unique collaboration that raises awareness and income for EJF’s grassroots projects and global campaigns to protect the natural world and the people who most closely depend upon it.

Shop the collection

20 years

highlighting the human and environmental cost of cotton and fashion

£600k +

raised for EJF’s campaigns protecting people and the planet

100%

organic, fairly traded cotton in every clothing item EJF Shop sells

EJF Shop began 20 years ago to highlight the environmental and human rights issues associated with cotton production and the fashion industry. Since then, our sales of sustainably sourced, 100% organic and fairly traded t-shirts have raised over £600,000 for our work and created impressive collaborations and media coverage.

White T-shirt featuring an illustration of evolutionary stages in orange, designed by Lily Cole, promoting environmental awareness and charity fundraising.
A man and woman wearing white t-shirts with blue ocean-themed designs for World Ocean's Day

Lily Cole visits our supply chain in India

We’re extremely grateful and proud to have been supported by a host of renowned designers and brands who have donated designs to the project.

Including: Alice Temperley MBE, Betty Jackson CBE, Vivienne Westwood DBE RDI, Katharine Hamnett CBE, Christian Lacroix, Giles Deacon, Kenzo Takada, Luella Bartley MBE, Eley Kishimoto, Jenny Packham, Emma Cook, Ciel, From Somewhere, John Rocha CBE, Patternity, Philip Colbert (The Rodnik Band), Oliver Proudlock (Serge DeNimes), Zandra Rhodes DBE RDI and Rapanui.

Designs donated by…

White T-shirt with a black sketch of a dog and a small bird, with text that reads 'Save the Sea' and a signature.
White T-shirt with a design of a stingray and seaweed, with pink text reading 'No Pollution is the only Solution!'
White T-shirt with colorful flower, tree, and angel illustrations, and the text 'Christian Lacroix for EJF' at the bottom.
White T-shirt with handwritten messages and drawings. The message reads, "How did I create 38 million empire refugees?" with doodles of a sad face, a heart with a smiling face, and words like "WAR," "peace," and "Yes." There is also a red print block that says, "I HAVE CREATED 38 MILLION WAR REFUGEES."

Worn by…

We are also extremely grateful to the wonderful models and public figures who have worn and supported our clothes.

Including Lily Cole, Erin O’Connor, David Gandy, Gillian Anderson, Olivia Colman, Ashley Jensen, Max Rogers, Jodie Whittaker and Kimberly Wyatt.

Woman with curly hair smiling and holding a sunflower to her head, wearing a black leather jacket and a white T-shirt with yellow and black lettering.
A young man with curly brown hair and a beard, smiling, stands against a plain white background. He is wearing a white T-shirt featuring a graphic of an underwater scene with a shark, and brown pants.
A woman with blonde hair is posing in front of a plain light gray background. She is wearing a white T-shirt with colorful graphic design and black pants. She has her right arm raised and resting behind her head, with a large black hat adorned with fluffy black paper flowers on her head.

Our thanks to everyone who has donated their time, trust and other support to EJF Shop.

Read more about the work EJF Shop funds
Group of women and children wearing colorful traditional clothing, standing outdoors under cloudy sky.
Two jaguars lying in a grassy field with trees in the background, one adult and one cub.
A sea turtle swimming near coral reefs underwater.
A group of men on a small wooden boat with a black sail, smiling and waving, on a body of water with a lush, green shoreline and cloudy sky in the background.